Campaigns

Overview

A campaign is a set of individual email messages that are sent to your subscribers. Examples: product launches, newsletters, etc.

• At least one email service configured
• Time driven email campaigns
• A list of subscribers
• An email template (optional, but recommended)

View Campaigns

Navigate via the Campaigns link in the sidebar → campaigns index page.

Starting New Campaigns

Go to campaigns index → click New Campaign.

Fields

• Campaign Name: Internal-friendly name (e.g., Newsletter - May 2020).
• Subject: Recipient-facing subject line, supports placeholders (first_name, last_name, email).
• From Name: Sender display name.
• From Email: Sender email (must match configured service).
• Template (optional): Choose an email template.
• Track Opens: Enable tracking (requires webhooks).
• Track Clicks: Enable click tracking (requires webhooks).
• Content: Email body, supports placeholders.

Sending Campaigns

Dispatch from the preview page:

• Test Email: Send test to verify formatting & placeholders.
• Recipients: Full list or tag-based targeting.
• Schedule: Immediate or scheduled send.
• Behaviour:
  • Queue Draft: Generate drafts (manual review).
  • Send Automatically: Direct automatic send.

Campaign Analytics

After sending, view analytics such as opens, clicks, etc.